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AADC Awards 2022 Wrap Up. (Embargo til after the awards. But not really.)

After the shit show that was the club’s 2,500 word email reaction to my review of last year’s awards, I’ve decided to mix it up a bit this year and do the review a bit differently. Including releasing it before the actual awards. 

By |2022-09-20T17:42:38+09:30September 20th, 2022|Business, Current Affairs, Homepage, Marketing, News|Comments Off on AADC Awards 2022 Wrap Up. (Embargo til after the awards. But not really.)

Why ‘vanity metrics’ are fucking bullshit.

In recent times I’ve seen quite a few people in the business and marketing bubble say “oh, but people are talking about it so it must be working”. What a load of shit. This isn’t just dumb logic, it’s fucking idiotic. And anyone who says it should promptly slap themselves over the back of the [...]

By |2019-09-13T18:04:53+09:30September 13th, 2019|Business, Homepage, Marketing, News|Comments Off on Why ‘vanity metrics’ are fucking bullshit.

What I like about the new tourism ad everyone else hates.

https://www.youtube.com/watch?v=5jyndIVod4k One thing I always find fascinating, is how easy (and popular) it is to tear something to shreds, without being able to offer one single decent suggestion about what else you could do better instead. And if ever there was something South Aussies are good at, it’s having a big fucking whinge. Perhaps it’s [...]

By |2019-09-04T10:10:56+09:30September 4th, 2019|Business, Current Affairs, Homepage, News|Comments Off on What I like about the new tourism ad everyone else hates.

What’s NOT being said about the new Nike Campaign.

  As you no doubt know by now, the new 'Dream Crazy' campaign by Nike (below) has already generated a shit tonne of conversation. Rather than add to the obvious "Kaepernick this/Kaepernick that" ruckus, I'd like to point out what no one is saying about it. Does the negative reaction to the Kaepernick component of [...]

By |2018-09-08T10:43:50+09:30September 8th, 2018|Business, Current Affairs, Homepage, Life, News|Comments Off on What’s NOT being said about the new Nike Campaign.

Everyone’s afraid of something.

[3 minute read] Lately a couple of people have commended me for not being afraid to speak my mind. And it's simply not true. Of course I'm afraid at times! Of course I care what people think! It's important for me to acknowledge that truth, because I think life is tricky enough without thinking other [...]

By |2018-05-29T09:26:52+09:30May 29th, 2018|Adventure, Business, Goals, Homepage, Job Hunting, Life|Comments Off on Everyone’s afraid of something.

An Ode to Political Correctness.

(First published on Facebook on 23 December, 2016) My final ode to the notion of 'political correctness' (or as I like to call it 'being nice to people'), for the year. Sometimes, I think thoughts at the weirdest of times, like when I'm riding my bike or walking or running or in the shower or, [...]

By |2018-04-23T09:59:34+09:30December 29th, 2017|Business, Current Affairs, Life, News|Comments Off on An Ode to Political Correctness.

Where did all the Common Sense go?

We all know politics doesn't necessarily match up well with common sense. And the latest citizenship debacle here in Australia is an epic case of exactly that. The law that is in place, that politicians can't be dual citizens, is clearly no longer relevant in the way it was intended to be when first introduced [...]

By |2018-04-23T10:00:33+09:30November 14th, 2017|Business, Current Affairs, Life, News|Comments Off on Where did all the Common Sense go?

How you feel Vs What you achieve.

I had a really interesting conversation with a friend yesterday about how she felt during her triathlon last weekend. She was describing how shitty she felt during it and how she was basically plotting and planning how she could pull out almost all the way through it. Three things struck me as interesting about this [...]

By |2017-11-10T13:26:28+09:30February 20th, 2017|Business, Goals, Life, Running|Comments Off on How you feel Vs What you achieve.

Why Trump should, and will, resign.

Let me start by making it clear that my values don’t align with Trump’s. But this isn’t about that. This isn’t about him resigning because he’s a bad person or is doing shitty things. This is a purely strategic article about how he’ll ‘win’ by resigning. How it would be a strategic master stroke if [...]

By |2017-11-10T13:26:28+09:30February 4th, 2017|Business, News|Comments Off on Why Trump should, and will, resign.

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