Marketing

AADC Awards 2022 Wrap Up. (Embargo til after the awards. But not really.)
AADC Awards 2022 Wrap Up. (Embargo til after the awards. But not really.)

AADC Awards 2022 Wrap Up. (Embargo til after the awards. But not really.)

After the shit show that was the club’s 2,500 word email reaction to my review of last year’s awards, I’ve decided to mix it up a bit this year and do the review a bit differently. Including releasing it before the actual awards.

By Sputnik|2022-09-20T17:42:38+09:30September 20th, 2022|Business, Current Affairs, Homepage, Marketing, News|Comments Off

Why ‘vanity metrics’ are fucking bullshit.
Why ‘vanity metrics’ are fucking bullshit.

Why ‘vanity metrics’ are fucking bullshit.

In recent times I’ve seen quite a few people in the business and marketing bubble say “oh, but people are talking about it so it must be working”. What a load of shit. This isn’t just dumb logic, it’s fucking idiotic. And anyone who says it should promptly slap themselves over the back of the [...]

By Sputnik|2019-09-13T18:04:53+09:30September 13th, 2019|Business, Homepage, Marketing, News|Comments Off